Process
6 min
Why I still print everything
A screen forgives a layout that paper would expose. So every project here gets proofed at full size before a client sees it.
Paper has no zoom. At full size a weak margin stays weak, a crowded line stays crowded, and a headline that felt fine at 30% turns out to be shouting.
I print early, pin the sheets to a wall and walk away for an hour. What still looks right when I come back is usually the design.